Communicating your Why, Not your What

Why? Why? Why? Why? Why?

Do you ever remember your mother asking you on many occasions why you did what you did? If you were like me you likely froze and thought “I don’t know”. As a child, this word was used as a negative but if you want to build your business you need to turn this around and use this word as a positive. “Why” is such a powerful word! When you’re talking to potential clients, current clients, colleagues, anyone to do with your business, if you explain why you’re doing something, you will get their BUY IN.

I want to give you a practical example. You are a team leader and your director has just told you there’s going to be a huge change to the usual processes and  that this is going to take a long time to change. If you go to your team and just state the facts about the change, will you get their buy in? NO! If you state why the changes are happening and how it will benefit you all in the long run, you WILL get their buy in. In every aspect of life, always think of the Why, not the What.

Think about your business and think about all the things you do in your business and what you have to offer. If you go to a meeting and tell a potential client all of these things, you’re probably going to bore them. On the other hand, if you go to the meeting and tell them why you are so passionate about what you do, why you love working with people like them and why you have been so successful, you will get their buy in so much quicker.

Not only do you need to understand your why, but you need to communicate it and practice it. Practice makes perfect. Think of different scenarios and practice them as if you are speaking to your clients. Imagine the clients saying, “so what?” to help you communicate your why more effectively.

If you’re confused and don’t know what your why is then I’m here to help. I can coach or train you and your team on firstly finding out their why and then how to communicate it. Why is powerful. Use it in every aspect of your business, especially when you are trying to attract more business.

Contact me to find out more.